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Segment. Analyze. Understand. Actionable audience insights that drive effective strategies.


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UK: 020.8123.3470

Customers include:

Affinio customers - Affinio drives winning RFPs, informs killer briefs, and empowers the best creatives.
Affinio customers - Affinio drives winning RFPs, informs killer briefs, and empowers the best creatives.
Affinio segments social audiences into tribes of like minded people.

Segment any audience

Social audiences are not homogenous. They consist of groups of people who all have different interests. To better understand your entire audience, Affinio looks at the connections of the members that exist within any given social audience. Our algorithm then groups audience members into tribes of people with common interests based on what and who they choose to follow.

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Understand your audience through psychographic insights

Knowing what your audience cares about most allows you to communicate with your customers in a more meaningful way. Get to know the culture of the tribes within your audience. Understand their interests, personality, lifestyle and what they value most through the accounts, content, media, links and domains that are most relevant to them.

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Understand your audience through psychographic insights

Build effective digital strategies with audience affinities

Build effective digital strategies with audience affinities

Whether it is media buys, brand partnerships or partnering with influencers, Affinio identifies the accounts that matter most to your audience. Increase the effectiveness of your campaigns by partnering with brands and thought leaders that have high affinity to your target audience.

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Place targeted ads with data-driven creative

Affinio analyzes the social profiles of any audience to extract the detailed insights needed to inform media planning. Affinio's lookalike modeling allows you to extend any segment of your audience to place highly targeted ads that attract new customers and increase your audience. Use the content analysis within each tribe to create data-driven messaging that resonates.

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Place targeted ads with data-driven creative
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