Why chasing vanity metrics can (and probably will) ruin your social strategy

Why understanding your audience matters.

Existing social media tools help you understand how many likes, followers, and impressions your content is earning. The problem with these tools is that they assume that all follows or likes are of equal value to a brand, and do nothing to help yo

Who cares about Dreamforce?

With day one of Dreamforce wrapping up, we took a minute to dig deep into the people who follow the mega conference to get a better idea of who they are, what they talk about, are interested in, and influenced by. To start, we took all of the people who follow @Dreamforce on Twitter and segmented