Affinio · Understand your audience
Background psychographic insights and tribe discovery

Actionable audience insights nobody else can see


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Customers include:

Affinio customers - Affinio drives winning RFPs, informs killer briefs, and empowers the best creatives.
Affinio customers - Affinio drives winning RFPs, informs killer briefs, and empowers the best creatives.

Unprecedented Audience Coverage

Affinio Funnel that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Roughly 90% of a social audience does not engage regularly. This means that existing tools can only analyze and extract insights from the vocal minority.

Affinio's award-winning technology enables us to extract deep psychographic insights from the Social DNA profiles of any audience, providing the first holistic view into the tribes and worlds your customers live in.

Available Networks:
Twitter, Instagram, Pinterest with more in development

Social networks available for analysis
Request a demo



Segment Any Audience

A social audience is a melting pot of people who all have different interests, affinities, and buying potential. The best way to understand an audience and the people within it is to segment them into tribes of like minded people.

Affinio segments any social audience by analyzing the interests, affinities, and social connections of each user to develop a social DNA profile for every user. Once these social DNA profiles are developed, we group people with high affinity to one another, allowing you to understand your entire audience - not just the small percentage of it that post, comment, or share content.

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Clustered Networks that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Psychographic insights for digital strategists

Understand Your Entire Audience

Psychographic insights are the key to understanding what an audience cares about most. These insights include the personality, values, opinions, attitudes, interests, and lifestyle of a person — everything you need to know to create compelling and engaging strategy.

Affinio extracts the most relevant and influential people, accounts, websites, links, topics, hashtags, and opinions and presents them in an easy to understand and actionable way.

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Content Analysis + Recommendation

Discover and measure the content that your target audience cares about most. In the past, content performance was measured by likes and shares, but how do you know that the right people share your content?

Affinio identifies the content, hashtags, mentions, domains, and conversations that matter most to each audience segment, ensuring you always know what your customers care about most, even if they don't mention it.

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Find the content that resonates with your audience and optimize your content marketing to improve engagement and content performance. Identify contextually viral content, hashtags, mentions, domains, and conversations unique to this tribe.

Digital Media Planning + Twitter Advertising

Media Planning

Affinio analyzes the social profiles of any audience to extract the detailed insights needed to inform media planning on search, display, and social.

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Twitter Ads

Affinio's lookalike modelling allows you to target people with high affinity to your ideal customer on Twitter.

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Target tribes of like minded people using Affinio

Influence means many things to many people, but at Affinio it means “who do the members of a tribe care about most?”. We analyze and score influencers on each niche tribe ensuring you always know who truly matters to each.

Influencer Identification

Affinio can find the most influential brands, bloggers, websites, celebrities, and internet stars within any social audience.

We do this by analyzing the Social DNA profiles of each person to understand what each cares about most.

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Affinio Funnel that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Audience Monitoring + Reporting

We offer daily, weekly, or monthly updates to ensure you're always reacting to your audience at the speed of culture.

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Dashboard that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Understand your audience through deep psychographic insights

Deep customer insight is at the core of breakthrough digital strategy. Affinio segments social audiences using the billions of underlying social network connections that make up the social graph.

Learn how Affinio is informing data-driven digital strategy, persona generation, and helping drive winning RFPs.


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Identify the tribes that matter most

Social audiences are diverse crowds of people who all have different interests, affinities, and buying potential.

Affinio segments these crowds into niche tribes and provides strategists the insights they need to identify and market to the people that matter most.

Clustered Networks that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

persona's that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Build data driven briefs and personas

Unlike traditional "cold" demographic data, we dig deep to provide the psychographic profiles of each tribe. This includes the interests, affinities, influencers, and trending topics within each tribe, allowing you to create data driven strategies that connect on a deeply personal level.


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Discover who informs, inspires and influences

Identify the contextually relevant influencers within each tribe, the content that they share, and the topics they discuss most.


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links that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Unprecedented Audience Coverage

Affinio Funnel that help Affinio drive winning RFPs, informs killer briefs, and empowers the best creatives.

Roughly 90% of a social audience does not engage regularly. This means that existing tools can only analyze and extract insights from the vocal minority.

Affinio's award-winning technology enables us to extract deep psychographic insights from the Social DNA profiles of any audience, providing the first holistic view into the tribes and worlds your customers live in.

Available Networks:
Twitter, Instagram, Pinterest with more in development

Social networks available for analysis
Request a demo

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